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inthefrow fashion blog

 In the Frow

The Founder of In the flow, Dr. Victoria Magrath, graduated from the University of Manchester with a PhD in Fashion Marketing around the same time as the launch of her company.  Currently ranked among the top fashion blogs in the world, it has wowed millions of people worldwide. Fashion is also Victoria's passion: Glamour named her Woman of the Year in 2016 and 2017, while the Velia Blog Awards awarded her the Best UK Fashion Blog for 2018. 

The fame of Victoria has led to her representing global brands. In addition to working with Bulgaria and Dyson Hair, Lumen , and St. Tropez, Armani Beauty has worked with Bulgari. Interflow isn't just about that. She has also designed her own line of sustainable jewelry for the retailer Edge of Ember. Victoria is a former university lecturer and author of the book The New Fashion Rules. 

What My Boyfriend Wore lifestyle blog What My Boyfriend Wore is not the blog of a fashion-forward girlfriend, but it did start out with creator Sergio Ines’ now former girlfriend posting photos of his outfits on Instagram. This “fashion diary with a difference,” as Sergio describes it, is all about fashion and styling for the ordinary man. It covers many aspects of men's lifestyle and fashion, from wearing suits properly to different ways of wearing a T-shirt, and even posts on drinks. The blog articles are accompanied by photos of Sergio in his dapper outfits or photos of his trips. A regular topic is “Dressiquete,” where the South African blogger tackles common style rules for men’s fashion, such as matching your belt with your shoes, and where your tie bar should sit. (It’s between the third and fourth buttons of your shirt, in case you were wondering.) Some of the blog’s fascinating categories include: Sartorial Sundays Dapper Dexterity Fancy Friday

Interflow offers some great fashion and makeup advice, so you don't have to guess what to wear. Here are some posts you might find interesting:

  • Introducing the New Fashion Rules for 2022 & Beyond
  • It's that sparkle boot dupe you've been looking for
  • Spring Summer Accessories You Need to Have

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